Extranet Privacy Notice
Version: 1.0 | Updated: March 30, 2026
This Privacy Notice explains how Emerging Travel Group ("ETG", or "we") collects, uses, and protects your personal data. It applies to your use of the Extranet at extranet.emergingtravel.com, our mobile applications, and any related digital tools ("Extranet"). Below, we describe what information we gather, why we need it, how we keep it safe, and what rights you have regarding your personal data. All our activities are guided by the national or international data protection legislation that governs your specific relationship with us ("Applicable Law").
1. Who Is Responsible for Your Data
The processing of your personal data is carried out by Leaside Services Limited (located at 17 Karaiskaki Street, Office 22, Agaia Triada, Limassol, 3032, Cyprus), acting as the operator of Extranet, together with the specific legal entity within the ETG that determines the purposes and means of processing your personal data ("Controller"), as identified for your location in the table below. Where these entities jointly determine the purposes and means of processing your personal data, they act as joint controllers and have entered into an arrangement governing their respective responsibilities for compliance with Applicable Law.
Under this arrangement, Leaside Services Limited is responsible for the overall technical infrastructure of the Website, general security measures, and providing the platform for data collection. The entity identified for your location below serves as your primary point of contact for exercising your privacy rights and handling inquiries. Other group entities participate in the processing to provide unified management, consolidated internal reporting, and centralized technical support across our global infrastructure. Regardless of this internal allocation, you may exercise your rights in respect of and against each of these entities.
The designated member of ETG acting alongside Leaside Services Limited is determined by the location where you provide your services:
|
Country |
Company |
Business Address |
|
Kazakhstan |
Emerging Travel Kazakhstan LLP |
Office SP2-18, 280 Baizakova Street, Bostandykskiy District, 050040, Almaty, Republic of Kazakhstan |
|
UAE* |
Smart Middle East Travel Agency L.L.C |
Office P2A-J08, WHP2 Block A, Dubai Industrial City, Saih Shuaib 3, Dubai, UAE |
|
Emerging Travel Inc. |
1000 N West Street, Suite 1200, Wilmington, DE 19801, USA |
|
|
Other countries |
Emerging Travel Inc. |
1000 N West Street, Suite 1200, Wilmington, DE 19801, USA |
* For the UAE, the specific Data Controller is designated in accordance with the terms of the Distribution Agreement, Collaboration Agreement, or other written contract concluded between you and ETG. If no such specific written agreement has been executed, the Data Controller is determined in accordance with the Terms of Use, under which Leaside Services Limited shall act as the Controller.
2. What We Collect & How We Use It
We process your personal data only to the extent necessary to achieve the specific purposes outlined below.
Please note that the Extranet is not directed to individuals under the age of 18. We do not knowingly collect personal data from children. If we learn that personal data has been collected from a person under 18 without verifiable parental consent, we will take appropriate steps to delete such information.
The following table details the categories of data we collect and our legal basis for processing under Applicable Law:
|
Purpose of Processing |
Categories of Personal Data |
Legal Basis for Processing |
|
Account Creation |
|
Contract |
|
Contract Conclusion |
|
Contract |
|
Payment processing |
|
Contract |
|
Accounting and invoicing |
|
Legal Obligation |
|
General Customer Support |
|
Contract |
|
Complaints and dispute resolution |
|
Legitimate Interest (to establish, exercise, or defend legal claims and protect the company's rights and assets) |
|
Manage quality of customer support interactions |
|
Legitimate Interest (to monitor service standards and train support personnel) |
|
Email marketing and newsletters |
|
Consent |
|
Cookie tracking, web & app analytics |
|
Consent |
|
Personalization |
|
Legitimate interest (to provide personalized travel recommendations, and enhance user experience through behavioral modeling and content tailoring) |
|
Corporate website management |
|
Legitimate interest (maintaining a secure and reliable service for all users) |
|
Track product performance |
|
Legitimate interest (to analyze service usage, identify technical issues, and improve overall product functionality) |
|
Use consumer insights in product design (UX) |
|
Consent |
|
Antifraud screening |
|
Legitimate Interest (to maintain platform security and prevent financial loss) |
|
Event Organization |
|
Consent |
To use the Extranet, providing certain information is a contractual requirement. To access and use the Extranet, you must provide the data categorized in the table above as Account Creation & Management, and Contract Conclusion. While you are not legally required to provide your personal data, failure to provide this mandatory information will result in the inability to register your account. Furthermore, we will be unable to conclude or execute the agreement with you, and you will be unable to use the functionality of the Extranet platform.
We may engage in interest-based advertising, which involves collecting information across websites, applications, and devices to infer user interests and deliver more relevant advertisements. We work with advertising networks, attribution providers, and business partners to promote our products and services through emails and ads on third-party platforms. These activities may involve the use of cookies, pixels, mobile advertising identifiers, and similar technologies. Aside from these advertising activities, we do not use AI or automated systems to make decisions that produce legal or similarly significant effects on you, such as automated profiling or account termination without human review.
3. How We Share Your Data
To support the operation of the Extranet and fulfill our obligations to you, we may share your personal data with the following categories of third parties:
We ensure that all third parties handle your personal data in compliance with Applicable Law and are bound by appropriate confidentiality and data protection obligations.
4. How We Transfer and Protect Your Data Internationally
As a global group of companies, we may transfer and process your personal data in various locations worldwide to provide you with the Extranet services. These transfers occur when necessary to fulfill our contract with you, such as facilitating guest bookings or processing international payments, as well as for other purposes, including providing customer support from our global offices.
Since these countries may have different data protection standards than your location, we implement the following safeguards in accordance with Applicable Law to ensure your information remains secure:
5. How Long We Keep Your Data
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, in accordance with Applicable Law. The specific retention period is determined based on the nature of the personal data, the purposes of processing, and applicable legal or regulatory requirements.
When the relevant processing purpose has been fulfilled and the applicable retention period has expired, personal data will be securely deleted or irreversibly anonymised.
If you request the deletion of your personal data or withdraw your consent, we will delete your information without undue delay. Please note that in certain cases our ability to delete personal data may be limited, for example, by statutory retention obligations, reasons of public interest, laws relating to freedom of expression and information, or where processing is necessary for the establishment, exercise or defence of legal claims.
6. What Are Your Rights
Under Applicable Law, you have certain rights that allow you to control how your personal data is used. The availability and exercise of these rights may vary depending on your location and the specific legal grounds for processing.
You may exercise the following rights by contacting us or using the automated tools available within the Extranet:
To exercise these rights, please refer to the How to Contact Us section. We will respond to your request within the timeframe mandated by Applicable Law.
7. How We Keep Your Data Safe
We implement a comprehensive system of administrative, technical, and physical safeguards to protect your personal data against unauthorized access, disclosure, or destruction in accordance with Applicable Law.
Our security framework includes:
8. Use of Cookies and Similar Technologies
We use cookies and similar tracking technologies to collect information about your interactions with the Extranet, analyze trends, and provide a secure and personalized experience.
Detailed information about the types of cookies we use, their purposes, and how you can manage your preferences is available in our separate Cookie Policy.
9. Updates to This Privacy Notice
We may update this Notice from time to time to reflect changes in our practices or legal requirements under Applicable Law. In the event of significant changes, we will provide you with appropriate notice. The "Updated" date at the beginning of this document indicates when the latest changes were made.
10. How to Contact Us
If you have any questions, concerns, or requests regarding your personal data, please contact our Data Protection Officer at [email protected].